The Strategy of MAERSK Line Free Essay Example, 1750 words

Maersk s pursuit to successfully use concept outlined in the insight to identify the demographic segmentation, in which, the strategic management team will provide the organization correct protocols to implement. Some of the designed protocols that Maersk strategies applied is the methodology for achieving identifies and managing the current shipping trends. The targeted demographic is to divide the market into segments of customers and serving them directly with specific needs (Johnson and Zawawi 2000). In doing so, the innovations for structuring the organization will provide a stronger foundation towards reaching success in the shipping industry. The benefits provide the customer base the superior product or service due to a more defined innovation of Maersk s organizational structure. Over 100,000 customers globally More than 325 offices in 125 countries 22,000 employees worldwide Maersk container shipping and related activities generated total revenue of over USD 28 billion and a total net profit of USD 205 million in 2008. More than 470 operated vessels A container fleet of more than 1.9 million container units An important element of our strategy is to keep up with technology To stay ahead of the competition and to secure flexible, reliable and yet cost-effective operations For example, we have used electronic email systems globally for more than 25 years Today, more than four out of five of our bookings are done electronically Evaluation of strategic capabilities of Maersk and how it competes in the shipping industryThe streamline strategy was announced in December 2007, in which the application of improving competencies proved beneficial (Maersk 20100.We will write a custom essay sample on The Strategy of MAERSK Line or any topic specifically for you Only $17.96 $11.86/pageorder now The following is an analysis that highlights the core strategic conclusions: Crucial to delivering on the parameters that are decisive factors for our customers Reduce complexity and make processes more simple for the customers and ourselves Positive effects of separating Maersk Line, Maersk Logistics, and other container business activities in order for each company to focus on its core competencies Ensure satisfactory financial results these changes had to be carried out with immediate effect