7 Mistakes to Avoid When Emailing Professors

7 Mistakes to Avoid When Emailing Professors Much changes when you begin college- new friendships, a new living space, and new knowledge that will propel you into the career of your dreams. Among these changes, youll need to learn how to communicate effectively with your professors and its surprising how many university students dont know how to do this properly.Perhaps youve never needed to communicate much with your teachers throughout high school. Or perhaps your university experience includes a change in culture as well, as you study in America after spending significant time in another country. In both cases, understanding the proper way to email your university professor will help you have success in your academic experience, regardless of the obstacles you face.So, what should you avoid when emailing your professor? Read below to find out the top seven mistakes that most people make when communicating with their higher-ed teachers. Avoid these mistakes and youll be well on your way to successful communication and (hopefu lly) a well-earned college degree.Mistake #1: Being wordyProfessors are busy people. In between a certain number of classes that theyre required to teach, they must grade papers (sometimes hundreds per assignment), prepare lesson plans, and conduct research/write papers that are required by the university in order to keep their post. In addition to this, they have hundreds of other students besides you to teach. Somewhere in the middle of all of that, they have personal lives.Often, students forget that all of these other things are happening in a professors life when they email him or her. The result is long emails, full of unnecessary details or extended requests, assuming that the professor has all the time in the world to read them.When you email your professor, the best way to avoid this mistake is to imagine that every one of your fellow students in the class (sometimes this can be hundreds) is also sending an email. When you imagine this to be happening- and lets face it, it could very well be happening- youll keep your communication succinct, only when necessary, and to-the-point.This includes a subject line that is easy to organize based on the student (you) and the class. For example, if your email concerns a report in your American History class, your subject line might read: Question regarding report – American History 101 – [Your name]. This will help your professor sift through emails to determine which need attention first based on the purpose of the email.Mistake #2: Asking questions with answers that can be found elsewhereAs mentioned previously, professors are busy- sometimes extremely busy. This means that if you are emailing to ask a question with an answer that could be found elsewhere, youre wasting your professors time. And weve already established that extra time is not a commodity most professors have.So how do you avoid this common mistake? First, before you send an email asking a question, read through the syllabus and class webpage (if there is one) to see if you can find the answer to your question there first. Second, if neither of these resources provides the answer you seek, contact a fellow student in the class to see if they know the answer. Its always a good idea to get the contact information of other students in your class for this exact reason, especially if you are working in groups or on group assignments. Third, ask yourself if the question must be answered immediately, or if it can wait until the next time the class meets.If neither of these options provides answers for your question, or if your question cant wait for the next time youre in class, then (and only then) is it acceptable to email your professor to ask. Remember: keep it short and to the point when you do. And make sure the subject line offers your professor a good idea of the topic of your email.Keep your email communication with professors short and succinct, showing that you value their time. Photo by Tra Nguyen on U nsplashMistake #3: Being informalRegardless of how informal or easy-going your professor seems when teaching the class, never make the mistake of being informal in your email when communicating with him or her. This can be taken as a sign of disrespect and includes emails written to graduate assistants who might be helping your professor with the class projects, grading, and instruction procedures. The simple fact that they are teaching you and providing you with needed knowledge to pursue your life goals means they a) know more than you about the topic and b) should be granted respect.In many cultures, speaking informally to a teacher is considered highly disrespectful. Some even insist that a student should not look a teacher directly in the eye or address him or her in a demanding tone. While Americans arent as formal as many other cultures, it is still a sign of disrespect to address your professor by his or her first name (unless youre asked to do so) or make demands as if you were a peer. Your professor has a degree that you do not have (yet) and is imparting his or her wisdom to you so that you might earn your degree. For this simple reason, being informal is a sign of disrespect, and should never happen- in an email or otherwise.Mistake #4: Telling your life storyAs an editor, I have copyedited literally hundreds of emails that students have sent to me before sending it to their professor. In the process of doing so, I have run across emails that are pages long, detailing specific reasons why the student missed class, made a bad grade or needs to withdraw. In each of those situations, I made the same recommendation that I make here: Dont. Just†¦dont.If you have a unique life situation that compels you to miss multiple classes, fail tests, or miss assignments, an email is not the proper method to use to discuss this with your professor. Rather, you should request time to meet with him or her and discuss your personal situation in person- whether af ter class or during conference hours (which all professors will have posted and usually include on their syllabus).Obviously, there will be life situations that arise that bring challenges to your academic pursuits. You cant control these. Professors understand this and for the most part, are willing to work with you to resolve them while still allowing you to pass the course. However, since youll need to provide specific details, and since emails should never be overly wordy, dont use emails to communicate your need. If the situation is personal enough to request extended time to turn in assignments or excused absences, it is personal enough to discuss face-to-face with your professor.Mistake #5: Demanding grade changes or unique privilegesThis mistake goes along with mistakes #3 and #4. When you demand grade changes or unique privileges (such as freedom to miss class while others are penalized for it), you run the risks of informality and providing details in an email that should be discussed face-to-face. If the situation is important enough for you to request special privileges that other students dont get, then it is important enough for a private conversation with your teacher.Remember- a professor is not required to grant leniency to you based on your life situation or the challenges you run into that keep you from attending class and making passing grades. There are no rules at the university level that require faculty to make these exceptions for students. It is strictly granted on a case-by-case basis and at the professors discretion. In such, these are requests that you should ask for humbly and without expectation or assumption of privilege. In either case, neither request belongs in an email.Any situation that requires detailed explanation should be reserved for a face-to-face conversation with your professor. Photo by Charles 🇠µÃ°Å¸â€¡ ­ on UnsplashMistake #6: Grammar/spelling errorsWhen I mentioned previously that Ive copyedited many emai ls to professors, its because students understand that an email sent with excessive grammar or spelling errors will not be taken seriously. This is why if English is not your original language- or even if it is and youre not the best at communicating or spelling things correctly- get an editor.Even if you consider yourself to have excellent English writing skills, its still important to copyedit your email before sending it, as an additional precaution. If you cant hire a proofreader or copyeditor to do this for you, at least use the grammar tools available in many word processing programs or online.Mistake #7: Emoticons and all capsFinally, lets look at mistake #7, which is connected with the mistake of informality. Never use emoticons in an email to your professor, as these are considered to be informal communication. Even though many young adults use emoticons often due to smartphone technology and social media prevalence, they have no place in formal communication with your teac her.Additionally, using all caps is considered to be rude. It is the same as yelling at someone, except youre doing it in writing instead of in speech. While many people assume that all caps is a way to highlight words or a point, this is a false assumption. If you want to highlight a word or a point, use bold font or italic font. You can also use an exclamation point, although be careful of this, as excessive exclamation point usage is considered to be poor grammar (and poor taste). Whatever you do, avoid using all caps at all costs.

Definition and Examples of Explication

Definition and Examples of Explication Explication is a term in research and literary criticism for the close analysis of a text or of an excerpt from a longer text. Also known as  exegesis. The term is derived from explication de texte (explanation of text), the practice in French literary studies of closely examining the language of a text to determine meaning. Explication de texte entered English-language criticism with the help of the New Critics, who emphasized a text-only approach as the only valid method of analysis. Thanks to the New Criticism, explication has become established in English as a critical term referring to the nuanced and thorough close reading of textual ambiguities, complexities, and interrelationships (Bedford Glossary of Critical and Literary Terms, 2003). See Examples and Observations below. Also, see: The Advantages of Slow Reading and Slow WritingAnalysisClose Reading and Deep ReadingCritical Analysis and Critical EssayRevision and Editing Checklist for a Critical EssayRhetorical Analysis EtymologyFrom the Latin, unfold, explain Examples and Observations [An explication  is an] attempt to reveal the meaning by calling attention to implications, such as the connotations of words and the tone conveyed by the brevity or length of a sentence. Unlike a paraphrase, which is a rewording or rephrasing in order to set forth the gist of the meaning, an explication is a commentary that makes explicit what is implicit. If we paraphrased the beginning of the Gettysburg Address, we might turn Four score and seven years ago our fathers brought forth into Eighty-seven years ago our ancestors established, or some such statement. In an explication, however, we would mention that four score evokes the language of the Bible, and that the biblical echo helps to establish the solemnity and holiness of the occasion. In an explication, we would also mention that fathers initiates a chain of images of birth, continued in conceived in liberty, any nation so conceived, and a new birth.(Marcia Stubbs and Sylvan Barnet, The Little, Brown Reader, 8th ed. Addiso n-Wesley, 2000) Ian Watts Explication of the First Paragraph of The AmbassadorsAn unusually brilliant example of the analysis of a single paragraph of prose is provided by Ian Watts The First Paragraph of The Ambassadors: An Explication, Essays in Criticism, 10 (July 1960), 250-74. Starting out with objectively observable idiosyncrasies of Henry Jamess syntax and diction, Watt relates these features to their function in the paragraph, to their effects on the reader, to the character traits of Strether and the narrator, and ultimately to the cast of Jamess own mind. He attempts then to persuade us that the stylistic features of this one paragraph are not only characteristic of Jamess later prose but also indicative of Jamess complex vision of life and his conception of the novel as an art form.(Edward P.J. Corbett, Approaches to the Study of Style. Teaching Composition: Twelve Bibliographical Essays, rev. ed., edited by Gary Tate. Texas Christian University Press, 1987)Explication as a Writing Assign mentYou may be assigned a paper asking you to analyze a book or portion of a book . . .. We call this method textual analysis because the text itself, what the author wrote, provides your data. Your paper is about the text itself, not about the texts subject matter. . . . Your paper is called an analysis because you take the authors work apart to examine the different components and then put them back together. This activity is called explication: a textual analysis explicates, or explains, what the authors main points are and how they are connected, and offers a critique of the authors argument. An analogy would be taking a car engine apart, explaining each part and how the parts work together and evaluating whether the car is a good buy or a lemon.Mastering the skill of explication will help you write better papers when a textual analysis is assigned. But, perhaps as important, this skill will help you evaluate more clearly all the books and articles you encounter in your academic career.(The Sociology Writing Group, ​A Guide to Writing Sociology Papers, 5th ed. Worth Publishers, 2001) Explication de Texte[Explication de texte is a] step-by-step way of explaining the details of a literary text, practiced in the French school system. Explication de texte differs from the close reading advocated by New Criticism because it restrains itself from acts of interpretation, focusing instead on providing the information that will enable a basic understanding of the work under discussion.(David Mikics, A New Handbook of Literary Terms. Yale University Press, 2007) Pronunciation: ek-sple-KAY-shun (English); ek-sple-ka-syon (French)

Marketing plan Essay Example | Topics and Well Written Essays - 2000 words - 3

Marketing plan - Essay Example The pharmacy has also gained economies of scale through selling larger quantities of drugs with less labor as the larger consumers order through mail order. The pharmacy expects a large number of customers since most Americans are on continuous medicine prescription. The Best Cure Pharmacy plans to increase its market share through targeted advertising in order to increase the number of customers who are looking for ways of saving on pricey which is a necessary expense (Malcol and Keegan, 2002). II. Situation analysis The Best Cure Pharmacy is in its first year of operation and highly believes that its products market demand will be high. The company is also convinced that it requires a cohesive marketing strategy. It offers a wide prescription of medicine for customer pick up at their store front and also distributes them via mail orders. Their prices are much better than those of their competitors and this makes their services attractive to a large number of people. SWOT Analysis i . Strengths Great prices It provides a unique business environment which is appropriate for business Has highly qualified and trained staff who are customer attentive It supplies drugs to its customers through mail orders ii. Weaknesses It lacks true experience of running a mail order outfit Government intervention or regulation to medicine It lacks brand equity and visibility of a start up business iii. Opportunities High pressure from consumers to purchase drugs through mail order The constant growth of those people on medication iv. Threats The entry into the mail order market by an already established company Regulatory legislation which may curtail the mail orders in the medicine industry III. Market Opportunity Analysis Market summary The Best Cure Pharmacy possessed good information in regard to their market as well as their target customers. The pharmacy plans to leverage this information in order to understand better who they serve, the specific needs of the customers and h ow the pharmacy can serve them better. Environment The Best Cure Pharmacy operates in a competitive market which is characterized by existing competitors. The environment is also characterized by different opportunities, and the company plans no to let any of these opportunities pass by. Demographics Best Cure Pharmacy customer profile consists of the following demographic, geographic and behavioral factors: Female and male A larger percentage of the clients are over 50 years Consist of economically good deals More than one medication per time The prescription is a continuous cycle not one that ends upon the correction of the malady Know what is needed and do not require extra services provided by some pharmacists Market needs The Best Cure Pharmacy is providing the target market with discounted drugs. This market is very important because many Americans are faced with the dilemma of using their income which is limited on either medication of food. The Best Cure Pharmacy will fulfil l the following benefits which are very important to its customers: Pricing- the Best Cure Pharmacy prices will be better than those of the other pharmacies. Accessibility- the products of the company will be distributed through their store fronts which are conveniently located with the US Selection- the pharmacy offers a wide range of medication products which include both generic and originals Customer service- the Best Cure Pharmacy recognizes the value of having an outstanding customer service. The company also

Case Analysis on Product Design or Process Design Term Paper

Case Analysis on Product Design or Process Design - Term Paper Example In order to understand better product design, this essay, will be looking at the case analysis of product design at the shipper manufacturing company. Company Overview The Shipper Manufacturing Company started in the aerospace business in the 1960s. In the early years, the company developed and produced the Echo weather satellites, which were launched into space. More recently, the Shipper manufacturing company had diversified into three divisions a) the materials division b) electrical products c) advanced products division, located in Faribault, Minnesota. Over the years the advanced products division has not been consistent with sales and profits as a result of this the divisions corporate strategy was changed. The Advanced product division manufactured the company’s specialty products for custom orders such as helicopter blade liners and mine stoppers. To produce these, the APD relies on the Materials Division production of laminate plastic materials. The Electrical Produc ts Division is responsible for producing the circuit boards and other electrical products. The company focuses on providing low volume specialty products to individual short run customers assuring the quality of their products. Strengths According to scholars (Ayres, 1984), in an industrial nation’s economic future may lie in the so called flexible systems of production, technically advanced and skill intensive industries which make customized products. In order to exhibit its strengths the company has to consider criteria’s such as its competitive strengths and its innovative aspects. The Shipper manufacturing company being based in the United States has an advantage to be in the centre of technology with a higher access to information technology systems that could ease its product design without compromising the customer’s demands. It should also respond to individual customer design demands and adapt new products to the unique requests of the customers; this has been something the shipper manufacturing company has done without equal whilst maintaining high quality standards. Weaknesses The manual system used at the Shipper manufacturing company incorporate the human component. Frequently, this human component may lead to a muddle or inefficiency mostly caused by delays in production due to negligence or an operative’s error. In addition a manual system of record keeping is used, these records are not transparent and no backups are available in case of an emergency. Opportunities The Shipper manufacturing company will restrict its market development resources to certain market divisions of growth and to shrewd industries where there is a realistic opportunity and presumption of inhabiting a presiding or strong competitive position Threat In measuring threats, the change in business strategy will require a corresponding change in manufacturing strategy. The business unit is growth oriented with substantial resources directed to new product or new market strategies, making it a medium-to high-risk operation. Recommendation Voice of the customer exercise - The Shipper manufacturing company should hold this exercise to brainstorm and communicate external and internal demands and expectations by customers. In addition the company should ensure that its customers are satisfied. This can be achieved by quality function deployment, define by Akao (1990) as the specific method for ensuring quality thought out at each juncture of product development process. The author claims that the use of quality function

Arrested Development :: essays research papers

Default individualization is a path which someone can follow by accepting personally bounding identities which are socially accepted. Basically each person accepting the same identity of that of the person right next to them. By not being their own individual, these identities may possibly delay growth into adulthood. Things in life happen by default for these people, whatever happens just happens, and it is not planned out or thought of to any extent. This individualization does not stimulate growth as a person, because one can just look onto others (whose are actions, choices, and behaviors are socially accepted) to choose their life choices. Or someone can choose a path of developmental individualization. They can easily have their own personal identity apart and different from any others. People can actively have a well thought out plan to change your life for the better and to maintain this plan for life improvement in the adult world As times have changed, so has our culture. Our country tends to veer children towards one particular individualization over another. It seems developmental individualization is more common. People have expectations by society which they must fulfill, and are expected to do so at particular times in their lives, as said by Tamara Haraven who argues the importance of â€Å"†¦ the timing of transitions, with those to adulthood becoming more uniform and orderly.† People are expected in life to go to school, work, get married, start a family, all these things are expected to be done at a certain time in their life. People may not want to do all this in this order and whatever point in their life, but they do because they are expected to do so. This is all supposed to happen developmentally. People are molded by society, actively making decisions and trying to be ahead of life’s obstacles. This is occurring in not only America but as well as in Europe, as Wallace observe s how instead of becoming their own individual people, people â€Å"choose identities from among and increasingly complex array of options†. Sven Morch makes similar observations, on youths who must ‘master’ their adolescence ‘ways’ in order to become successful adults, showing the importance of structure to their culture. Life must be followed in a particular sequence according to ‘contemporary capitalism’ in order to succeed in life. With a million and one people trying to get the same task done, people do things because they have to, not because they want to.

Hershey Company Essay

Abstract The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey’s, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey’s Chocolate World. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, a subsidiary of his Lancaster Caramel Company. Hershey’s products are sold in about sixty countries worldwide. In addition, Hershey is a member of the World Cocoa Foundation. The company has been topped to 384, compared with the previous rank 404, in 2013 (CNN, 2013). This paper is going to show the company’s international environment, exams the strengths, weaknesses, opportunities and treats. After analyzing the strategic management for going abroad and competitive advantages, the author concluded that how the Hershey Company successes to offer the whole world’s happiness and what else can be down to move forward. Introduction to the Hershey Company The Hershey Company is the largest chocolate and confectionary product manufacturer in the North America Region. The Hershey Company Headquarters is located in Hershey, Pennsylvania founded by Milton Hershey. Milton S. Hershey in the late 1800s and the company has been a huge stimulation of growth for Hershey, Derry Township (THEHERSHEYCOMPANY, 2011). As the new millennium begins, The Hershey Company continues to introduce new products frequently and take advantage of growth opportunities through acquisitions. HERSHEY’S products are known and enjoyed the world over. In fact, the company market, sell and distribute our products in approximately 70 countries. The Hershey Company’s key market includes United States, Canada, Mexico, Brazil and China. As of year-end 2011, Hershey employed 13,800 people and had consolidated net sales of $6.08 billion (THEHERSHEYCOMPANY, 2011). Hershey’s slogan is bringing sweet moments of Hershey happiness to the world every day. Below are some of the Hershey Company’s popular brands: Hershey’s Chocolate Bar Almond Joy Kit Kat Hershey’s Kisses Reese’s Milk Duds Mr. Good bar Whoppers Hershey’s Mission â€Å"Our mission is to be a focused food company in North America and selected international markets and a leader in every aspect of our business. Our goal is to enhance our First position in the North American confectionery market, be the leader in U.S. chocolate-related grocery products, and to build leadership positions in selected international markets† (THEHERSHEYCOMPANY, 2011). Hershey’s Slogan is: Bringing sweet moments of Hershey happiness to the world every day. To the stakeholders, this means: delivering quality consumer-driven confectionery experiences for all occasions to customers; winning with an aligned and empowered organization while having fun to employees; building collaborative relationships for profitable growth with customers, suppliers and partners; creating sustainable value for shareholders; honoring our heritage through continued commitment to making a positive difference on communities (THEHERSHEYCOMPANY, 2011). Customers Full-time sales representatives and food brokers sell our products to our customers. Hershey’s customers are mainly wholesale distributors, chain grocery stores, and mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, department stores and natural food stores (THEHERSHEYCOMPANY, 2011). International Business Environment Analysis – SWOT Analysis 1. Strengths History and market share. The Hershey company exports to 60 different countries include Largest Distribution Network across North American  territory. According to market research firm Euromonitor International, the global confectionery market sits at $160 billion, and has grown at 5% annually the past five years. Meanwhile, the chocolate market in the United States is largely a two-horse race between Hershey (43%) and private company Mars, Inc. (31%). The next-largest competitor, Nestle, holds only a 6% U.S. market share (Markman, 2012). Various Products and Attractions. The Hershey has 120 years history of chocolate business. The Hershey Company develop various products such chocolate bars and bags, licorice and sugar candy, boxed chocolate, mints and gum, and specialized nutritional products. The Hershey Company has a number of Hershey’s Chocolate World attractions that provide consumers with the Hershey experience through interactive retail entertainment and merchandise. Key store locations include Hershey, Pennsylvania; Times Square in New York City; The Magnificent Mile, Chicago; Niagara Falls, Canada; Shanghai, China; Singapore; and Dubai, United Arab Emirates (THEHERSHEYCOMPANY, 2011). Professional Training for Employees. Hershey provides a variety of training and development opportunities that encourage their employees’ personal and professional development. Hershey University is an educational program that tailors its curriculum to Hershey’s evolving business environment, offering both classroom instruction and online courses. In addition, when specifically relevant to their jobs, employees may be entitled to tuition reimbursement for associate’s, bachelor’s and master’s degrees at accredited institutions. Also, in July 2011 we launched CocoaLinkâ„ ¢, a first-of-its kind program that uses mobile technology to deliver practical—and critical—agricultural and social training to rural cocoa farmer s (THEHERSHEYCOMPANY, 2011). Charity and social responsibility. Hershey is an exemplary organization in terms of business ethics and socialresponsibility; a significant part of Hershey Food’s profits go toward operatingthe Milton Hershey School for Orphaned Children. 2. Weaknesses Unhealthy Nutritional Content. Compare with Nestle and Mars’ chocolate bars, Hershey’s chocolate high in sugar. And Hershey’s chocolate contain more than twice as much as some of the others (ACALORIECOUNTER, 2013). Unhealthy nutritional content will affect customers’ choices of Hershey. Price inflation. Since 2008, Hershey Co. announced that it was raising its wholesale candy prices by 11%. This is the second price jump for them this year, in January they raised prices by 13% for select products in their line as well (ACALORIECOUNTER, 2013). In 2011, The Hershey Company says it is raising wholesale prices by 9.7% on most of its candy products. Due to price inflation of milk and sugar, the price of Hershey’s chocolate keeps rising which lower Hershey’s chocolates’ competitive ability among its competitors. Low international market share of chocolate confectionary industry. Hershey’s global market share in the chocolate confectionary industry in only 10 percent, lowest among its competitors 3. Opportunities Huge Consume Market. 81% of households consume chocolate candy. China and India are huge untapped markets. Malaysia, Indonesia, Vietnam, and Thailand also are untapped, So, Hershey has the opportunity to gain a foothold in those Countries (THEHERSHEYCOMPANY, 2011). Environmentally Safety Products. There is another opportunity for Hershey to develop environmentally safe products and packages, reducing industrial waste, recycling, and establishing an environmental audit process are strategies that could benefit Hershey. Non-chocolate candies Market. Another opportunity is that Hershey diversifies more into non-chocolate candies because that segment is growing most rapidly in foreign countries like U.S &U.K. Anniversary and Festivals. The Hershey’s Company should take advantage of the holidays such as Valentine’s Day and anniversary. For example, this years’ Valentine’s Day, MM let customers customized their chocolate online. Customers can add their pictures on MM chocolates. And they can pick up the color of chocolates their like to combine a gift box. This innovation attracted a lot of customers. Charity & Foundations. As we all know, charity and foundations will bring great reputations to corporations. They can help corporations build positive brand images which will increase brand’s sales. 4. Threats Emerging competitors. The main competitors of Hershey Foods are Mars and Nestle. Mars is already a threat for Hershey, because Mars has a stronger presence than Hershey in Europe, Asia, Mexico, and Japan. At the same time, there are also many new competitors are entering chocolate market such as Whole food’s chocolate. Compare with Hershey, Mars, and Nestle, Whole Food’s chocolate aim at healthy chocolates. They provide choice to the customer wants low fast and organic chocolate. 25 percent of Nestlà ©Ã¢â‚¬â„¢s revenues and profits come from coffee, and adverse economic occurrences in South America, particularly Brazil, affect the company. Nestle plans to continue to play to its strengths, international markets outside the United States, to combat Hershey. Social Changes about Healthy Foods. With the development of Society and Technology, people more and more focus their health and nutrition. We can find more and more organic chocolate manufacture appearing. Doctors and Researchers also have studies prove that chocolates are helpful to prevent heart diseases. Thus, more and more customers choose healthy chocolates such as dark chocolates and organic chocolates. Steady price increase of milk and sugar. The escalation of prices of the main ingredients such as cocoa, milk and sugar has forced companies to increase prices. Strategic Management Factors for Going Global Near the end of 2010, Hershey’s entered into a deal with Wal-Mart (known as Asda in the UK) to sell Hershey’s products in Europe. Hershey’s has never been sold in the U.K. However, Hershey’s will have to modify their products in order to do so. Hershey’s uses genetically modified ingredients in the U.S. and Asda does not sell products that include GM ingredients (Glaberson, 2010). Obviously, Hershey want to enter global market needs to adjust their ingredients at first. The ingredients use for North America doesn’t mean it fit European or Asian Market. These improvements have been based on understanding local culture. What’s more, Hershey should pay more attentions on their chocolate packages. They develop different series packages of chocolate in different countries. Hershey’s white and brown can be market as classic series. They can add more colorful packages to attract children’s attentions. For example, in China, Red is a strong color which means wealth and happiness. Hershey can make red packages chocolates in China. In a shot, Hershey want to expand internationally, they must integrate into each country’s culture. As a global brand, Hershey’s try to cover all people in different ages and status. However, from its advertisements, its’ major customers are children, teenagers and young generations. Actually, most of these groups of customers haven’t economic capability to buy chocolate themselves. Adults and parents usually pay money for them. Thus, healthy ingredients are very important factors may affect parents’ willingness to pay chocolates to their children. Especially in European and Asian, parents are very focus on children’s nutrition. Hershey’s products are mainly focus on young generations. However, if Hershey wants to expand international, Hershey needs more products are focus on household and adults. For example, Hershey can develop chocolate flavor coffee drinks, chocolate sauces, and chocolate gums. Now, the major of Hershey employees are from North United. To entering foreign market, Hershey has to hire more foreign employees and build international team. Hershey’s designers should know more about foreign culture. They can not only insistent of their American style. Even executives of Hershey’s should have some international backgrounds and experiences. Hershey can hire some executives who have international background and experiences. At the same time, Hershey can send their design team to the county they want entering. Having better understanding of local culture, Hershey can have better design and marketing methods to meet local customers’ needs. Hershey should has its’ online shop. As far as now, Hershey only have official website of 8 countries. As show on the picture below, they are the United States, Canada, Mexico, Brazil, China, India, Korea, and Japan. In today’s business world, online shopping is becoming a tendency. A large amount of households shop online daily. Hershey should build their official online store like its competitor Mar’s. Hershey can sell both regular and customized chocolates online (THEHERSHEYCOMPANY, 2011). . Competitive Advantages Analysis The chocolate market share is increasing globally. Customer loyalty is competitively lower than other industry. Websites are increasing in quality and ease for all users. HERSHEY’S offers many unique products and services to many different kinds of customers by using their official websites. What’s more, Hershey has great partnership with North America wholesalers and retailers such as Wal-Mart, Sam’s club, and Walgreen. Hershey has advantages on high domestic market shares. 43% of US domestic chocolate market share provide Hershey’s stable sales. Thus, Hershey should make its’ development base on steady their US market (CNN, 2011). Community We make donations of cash and products in countries across the globe where we have a presence. For example, last week I shopped at Walgreen, the cashier asked me if I want to donate Hershey chocolate to help US army. I choose yes, and most customers donate a Hershey chocolate bar which cost them 50cent. Hershey is willing to help community and does their social responsibility. What’s more, Hershey encourages and supports the involvement of our employees in a wide range of community-improvement activities. Workplace As a global corporation, Hershey ensures a safe workplace. Safety performance is a company priority, and Hershey’s overarching safety goal is to consistently achieve best-in-class safety performance (THEHERSHEYCOMPANY, 2011). The Hershey Company has a long history of promoting health and wellness for its employees, their families and the community. Hershey offers personal training and massage and fitness room at office locations. Hershey engages employees to get fit and stay well. Environment Hershey increase use of sustainable packaging since 2009. Now they are working on a process to define opportunities to reduce the amount of materials they use by for example, optimizing seal sizes and implementing new technologies, and to identify and test sustainable packaging alternatives (Glaberson, 2010). All of these factors help Hershey build a great reputation in North America. Hershey has already get success at North America market. Thus, it’s time for Hershey focus on expanding its’ foreign market. Conclusion Culture today is heavily focused on personnel health. In the past few decades, people have become much more aware of the various factors that negatively affect their health and work hard to avoid them. As a general rule, chocolate and other candy are viewed as an unhealthy snack. Therefore, Hershey needs to continue to expand and market healthy products in order to gain a greater market share for example, low calories, low fat chocolates bars. Moreover, Hershey can put focus on dark chocolate which is popular among ladies (Jones, 2010). Second, Hershey should pay more attentions on its’ gums and chocolate flavor coffee drinks. For example, In Asia, chocolate market is competitively mature. There are already many local brands. Thus, to better entering Asian Market, Hershey only focus on its’ chocolate products is not enough. To expand global market, Hershey has to invest in advertisement. What’s more, Hershey can keep working on their charity activities, and foundations. To help people from all over the world, Hershey can set up foundations in different countries. Price and quality are two keys determine the success of entering foreign markets. Hershey should still keep its’ affordable price with best quality. Hershey can corporate with local chocolate maker with manufacture and packaging to reduce their cost. The hierarchy of Hershey Company should be more international. Hershey needs to hire more designers, executives, and employees with international background or experiences. The commercialization of many holidays is continuing to expand and the popularity of gifts for these holidays is also increasing. Hershey can provide holiday products in outlets also their website (i.e., Hallmark, Barnes and Noble). These Traditional holidays (i.e., Christmas, Valentine’s Day, Mother’s Day, and Halloween) allows Hershey to optimize the importance of their specialty gift products. By providing specialized gift products,  Hershey can increase their sales and expand quickly in foreign market. Finally, Hershey can design different product lines. For example, Hershey can use its source entering organic chocolate market. Hershey’s organic chocolate faces to European, developed countries which their cultures are more focus organic food. The premium product line can help improve Hershey’s brand images. Also, it can meet more customers’ needs. References ACALORIECOUNTER. (2013, October 16). Candy & Chocolate Bars Compared Hershey’s, Nestle and Mars Nutrition Facts. Retrieved March 16, 2014, from http://www.acaloriecounter.com/candy-chocolate.php Glaberson, H. (2010). Hershey to launch confectionery brands in UK and Europe. Retrieved March 16, 2014, from http://www.confectionerynews.com/Manufacturers/Hershey-to-launch-confectionery-brands-in-UK-and-Europe CNN. (2013). Global 500: Hershey. Retrieved March 16, 2014, from http://money.cnn.com/magazines/fortune/global500/2012/snapshots/2190.html THEHERSHEYCOMPANY. (2011, December 31). Hershey Corporate Social responsibility progress report 2011. Retrieved March 16, 2014, from http://www.thehersheycompany.com/assets/pdfs/hersheycompany/Hershey2011CSRReport.pdf CNN. (2011, April 1). Hershey’s raises prices nearly 10%. Retrieved March 16, 2014, from http://edition.cnn.com/2011/BUSINESS/03/31/hershey.prices/index.html Jones, D. (2010, January 26). Nestle waits for market pressures to soften Hershey. REUTERS. Retrieved March 18, 2013, from http://www.reuters.com/article/2010/01/26/us-nestle-analysis-idUSTRE60P31A20100126 Markman, J. (2012, September 4). Hershey Starting to Suga r-Coat the World. Investor Place. Retrieved March 16, 2014, from http://investorplace.com/2012/09/hershey-is-sugar-coating-the-world-hsy/

The Strategy of MAERSK Line Free Essay Example, 1750 words

Maersk s pursuit to successfully use concept outlined in the insight to identify the demographic segmentation, in which, the strategic management team will provide the organization correct protocols to implement. Some of the designed protocols that Maersk strategies applied is the methodology for achieving identifies and managing the current shipping trends. The targeted demographic is to divide the market into segments of customers and serving them directly with specific needs (Johnson and Zawawi 2000). In doing so, the innovations for structuring the organization will provide a stronger foundation towards reaching success in the shipping industry. The benefits provide the customer base the superior product or service due to a more defined innovation of Maersk s organizational structure. Over 100,000 customers globally More than 325 offices in 125 countries 22,000 employees worldwide Maersk container shipping and related activities generated total revenue of over USD 28 billion and a total net profit of USD 205 million in 2008. More than 470 operated vessels A container fleet of more than 1.9 million container units An important element of our strategy is to keep up with technology To stay ahead of the competition and to secure flexible, reliable and yet cost-effective operations For example, we have used electronic email systems globally for more than 25 years Today, more than four out of five of our bookings are done electronically Evaluation of strategic capabilities of Maersk and how it competes in the shipping industryThe streamline strategy was announced in December 2007, in which the application of improving competencies proved beneficial (Maersk 20100.We will write a custom essay sample on The Strategy of MAERSK Line or any topic specifically for you Only $17.96 $11.86/pageorder now The following is an analysis that highlights the core strategic conclusions: Crucial to delivering on the parameters that are decisive factors for our customers Reduce complexity and make processes more simple for the customers and ourselves Positive effects of separating Maersk Line, Maersk Logistics, and other container business activities in order for each company to focus on its core competencies Ensure satisfactory financial results these changes had to be carried out with immediate effect